Social Media Marketing
Duration: 6 months
Objective: To produce experts in digital strategy and analytics for media platforms.
Core Subjects:
- Introduction to Digital Marketing
- Social Media Marketing and Influencer Campaigns
- SEO, SEM, and Google Analytics
- Email and Content Marketing
- Performance Marketing Strategies
- Data Analysis and Reporting Tools
- Programmatic Advertising and Media Buying
- Ethical Practices in Digital Marketing Industry Integration:
- Students will manage real campaigns for TV's digital properties, measuring ROI and effectiveness.